Spoiler Alert: Instagram supports links when they are fixed to your profile, added to a story, or sent via DM. However, Instagram does not support links which are added to comments or post captions.
This is a problem which catches users out all the time – yet it can truly make or break a user’s experience on your page, especially if you are managing a Business or Creator profile.
In this article, we look at why links may not be working on your page and how to ensure that every link you do add is clickable and easily accessible.
When Do Links NOT Work?
You cannot place a link in the caption of a post, or in the comments, and enable users to click on it.
Any links which are added to captions and comments are displayed purely as text – and are impossible for users to access (unless they type the link into a URL search bar letter by letter).
This is why you will notice that most creator and business accounts allude to links being found “in their bio”. The profile bio on an account page has space for a single link – which can be a pre-determined landing page or a ‘Link Tree’ page with a number of individual clickable links attached.
Where Can You Add Clickable Links?
We’ve already mentioned the clickable links that can be added to your bio and alluded to in captions.
But there are a few other options available to users…
- You can pop links into DM messages to specific users
- You can also add links to your stories, by using the ‘Sticker’ icon and then selecting ‘Link’. This will invite you to link any webpage direct to your story, with a clickable button that will take users straight to your chosen webpage
- In a similar vein, you can also add links to your reels via the same ‘Sticker’ icon.
In short, Instagram supports business growth and allows you to add links to other webpages and resources – provided you input those links in the right areas of the site / platform.
If you are finding that a link isn’t working, the chances are that the link has been added to a part of the site which doesn’t support clickable links – i.e., the caption of a post or the comments below.
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