Got a TikTok video that you want to promote, but can’t get the process to work in your favour?
With TikTok offering so many tools and features that are designed to streamline the user experience, it can be frustrating when something suddenly stops working.
Luckily, we’ve worked out some of the main and most common reasons why you might struggle to promote a video, so that you can identify the issue and work to resolve it.
What Does Promote Mean on TikTok
First thing’s first, a quick guide to promoting on TikTok and what it means.
When you promote a video on TikTok, you are tapping into the platforms advertising function – delivering your content as an ad to those users who fall into your target demographic.
As a creator or promoter, you control the demographic and audience that sees your ad content, determining eligibility by gender, age range, location, interests, and other factors.
Before we look at the reasons why your Promote feature may not be working, it’s important to note that this is a paid tool on TikTok. While not overly costly, over time using the Promote feature can start to add up.
The Main Reasons Why the Promote Feature Stops Working
Here are some of the most common issues that affect users looking to Promote their content on TikTok…
Your Video Isn’t High Quality Enough
Believe it or not, TikTok will not promote or display ad content that isn’t high in quality. This applies to the resolution of the video, its length, and the formatting – not to mention the quality of the copy and text attached to the video.
As paid content is seen broadly and more consistently across the app, any substandard content reflects poorly on the app – and will not be promoted effectively as a result.
Your Video Violates TikTok Conditions
TikTok is renowned for its comprehensive approach to user security and safety, as well as privacy and the management of content that violates community guidelines.
If you try to promote a video which violates one of these terms, for example sharing banned content like sexual abuse, racial discrimination, or hate speech, then your video will be blocked. Not only that, but it will likely be reported and may result in penalisation for your account.
Your Ad Is Confusing
Promoted videos need to have a clear message and product or intention. If the copy and caption doesn’t match the video and any CTA’s attached to your ad, then the chances are it won’t be promoted effectively.
Using the Promote Feature on TikTok
Provided you ensure that your video is user-friendly, easy to understand, and high in quality, you shouldn’t have any problems using the promote feature on TikTok.
To promote a video, you simply need to head into the ‘More Actions’ menu of the video and tap ‘Promote’. From there, TikTok will invite you to set various parameters and goals for your content, as well as a budget per day.
We hope this helps, highlighting the benefits of promoted content on TikTok and sharing a few common issues that can affect your ability to promote a video!
