TikTok Introduces New Commenting Tools

A new update from TikTok will see users able to comment on and respond to TikTok shared content in a range of new ways. The rollout of voice notes, polls, and image comments marks an attempt to make the platform even more engaging for users and creators alike – emanating the success of such multimedia commenting options across other social platforms and apps. 

So, where’s the value for users – and for the creators who are sharing their content?

The Benefit of Multimedia Comments

By inviting users to explore different ways of commenting on and engaging with content, not only are they more likely to interact with TikTok clips but their basic user experience is improved and made more seamless than ever.

TikTok states that by allowing users to comment vocally rather than with a typed comment, and by enabling them to respond by sharing their own images, they become more engaged with the original content – and are more likely to respond and react in the first place.

Look at it this way. If a creator shares a video asking for questions for a Q&A or asking for opinions on an outfit haul, would you rather type a response or record a quick audio voice note? TikTok has seen the increase in voice note sharing on platforms like WhatsApp and has made that a part of its offering.

And that’s not all. By allowing users to express their comments via a range of different mediums, creators can expect an increase in comments and a more diverse audience as comments themselves drive further interest from users. 

The result? More engagement from a broader audience, which will increase the visibility of content and help creators to establish and grow even more interactive and engaged communities. So, are polls, audio and visual comments something you will be encouraging on your content?