TikTok has created a brand new newsletter, that brings together livestream creators to share advice on how they use TikTok to grow their brand and engage their audience.
With insights shared directly from creators, the aim of the newsletter is to demonstrate how TikTok can be used to consistently reach audiences through TikTok livestreams as well as short form content clips.
TikTok’s hope is that by connecting the most successful livestream creators with other users and those hoping to build their audience, the app will continue to drive sustainable growth for an ever-growing pool of users.
What’s in it for TikTok?
Wondering why TikTok would go to such lengths to support its livestream creators and help them to facilitate higher follower figures and view counts?
Well, the more creators use livestream services to reach their audience, the more users will view TikTok as part of their everyday scrolling routine. Not only do powerful livestreams increase followers counts but they contribute towards the growth of TikTok Shopping, and drive marketers to invest more in the app and its services.
Whether your platform grows rapidly with a pool of purchased followers, or is built organically through consistent content creation and sharing, the more that TikTok can support its users, the more they will reward the app.
