You’d be forgiven for thinking that the rise in AI generated content and the ongoing controversy surrounding social media could have an impact on user numbers.
However, TikTok is showing no signs of tailing off or even slowing down when it comes to growth – with the platform reporting an impressive 9 million more users across the EU in the first half of 2026.
This brings the total number of users to 189 million across the EU – just under the 200 million reported users in the US.
So, how can you leverage these high active user numbers to inspire growth on your profile?
Tips to Increase Your Own Followers
With 189 million active users in the EU alone, you might be wondering how you can increase your own follower count and engagement stats. After all, the audience is there – you just need to work out how to reach them.
The TikTok algorithm relies on high quality content, posted consistently, with an eye to your target audience and the kind of content that you are looking to share. It’s not enough to simply create and upload random videos on a regular basis – creators need to determine what engages and interests their audience and leverage their expertise accordingly.
Another thing that creators can do is purchase packages of followers and engagement statistics from reputable suppliers, using high quality content to then drive further engagement and support follower retention.
And let’s not forget the power of collaboration – teaming up with other creators to appeal to and reach each other’s audiences with shared posts, trending clips, and experiments.
How could you leverage the continuing momentum of TikTok’s growth to your own advantage?
