It’s the fourth time we’ve shared this, but TikTok is once again approaching its deadline for sale to a United States buyer – or else it runs the risk of falling dark.
On 16th December, in just over two weeks, TikTok’s extension will expire, with Trump and his team needing to band together to formalise the promised sale to a US entity before then.
In October it was reported that a sale had been agreed and that the extension we are currently in was merely required to formalise the details. However, this has yet to materialise in the form of a confirmed sale.
Which leaves us wondering… who is going to buy TikTok?
How to Protect Yourself From TikTok Going Dark
If you rely on TikTok as part of your business or brand, then use this time to transfer users to other platforms through clever content and paid visibility boosting strategies.
The chances of TikTok closing altogether are low, especially given the President’s own tendency to favour TikTok. However, expanding your presence on other platforms will prevent an interruption in content.
More on this as we know it!
