Ask any TikTok user you know – the chances are that they have discovered or even purchased a new product as a result of the platform. And new data shared by TikTok only serves to back this up, outlining the potential value that brands and businesses can get from TikTok Search as a discovery tool.
Since 2023, TikTok has embedded ads into its search results pages, meaning that any user who enters a search term will be shown content, users, and specific products which relate to that term.
And it seems as if TikTok’s approach to search is becoming increasingly sophisticated – even rivalling the likes of Google when it comes to the younger audience in particular. To put it into numbers, while Google is used by 90% of Gen Z on a weekly basis, TikTok Search is used by 86% of the same demographic.
The potential for brands that use TikTok Search well is huge!
How Can Creators and Brands Leverage This?
If you are a brand or creator looking to tout or share a certain product, it’s important to familiarise yourself with TikTok Search Ads and how they can help support profile growth and visibility.
Paired with a tool which connects your profile with purchased packages of followers, extra views, and higher engagement, this use of Search Ads can put your product front and centre for those users who are actively searching for it.
Focussing on ad positioning, keywords, hashtags and paid campaigns are all integral to boosting visibility on TikTok Search! Happy posting!
