Meta Meets Industry Standards for Ad Safety

Meta has announced today that its advertising processes have been given a safety certification by the Media Ratings Council. This means that brand safety on a content level has been assessed, with Meta’s platforms all meeting the standards for certification. 

What Does This Certificate Mean for Users?

In short, what this certification and announcement means, is that Meta’s platforms including Facebook and Instagram are meeting the regulations required to ensure safe advertising. 

While there are still some blind spots within the assessment, notably excluding misinformation which remains a common problem across countless social media sites, it means that Meta businesses are being controlled by high standards across their use of ads.

So, whether you buy your followers and create content to reel them in, or work on an organic growth basis and use fresh content and ads to broaden your audience, Meta’s new certification provides the assurance that safety standards and continuing to be met.