If your brand or business uses TikTok as part of its marketing strategy, then this update is for you.
First launched in 2023, TikTok is expanding its use of Out of Phone promotion tools, empowering and enabling more brands to take their TikTok content and showcase it through campaigns that exist outside of the app itself.
By increasing exposure through billboards, in-store displays and promotions on television and in cinemas, the aim of this promotional tool is to increase visibility and awareness – both for TikTok itself and for the brands that use these tools.
Here’s how it works…
How Does TikTok Offer Out of Phone Promotions to Brands?
TikTok is able to offer these opportunities through various partnerships between the app and other media companies – which are positioned to expand the real-world display of TikTok content outside of a smartphone app. These companies are well placed to display TikTok content across a plethora of real-world scenarios and locations, from billboard displays to supermarkets and both large and small screens.
Not only does this drive visibility of a brand’s content to those who may not see it on TikTok, but it also promotes authenticity among those who may find themselves following or engaging with a brand as part of a purchased package. This means that purchased followers in particular are more likely to stick with a brand and engage with future content.
Can you see your TikTok content making it onto a billboard in your local city? With this new development, it could happen!
