Ninety-six percent of people now check online customer reviews before making any serious purchase, and Instagram is a popular place to tell everyone what you really think about that thing you just road-tested.
Your testimonial captions for Instagram can be glowing — which helps the brands you truly love grow, even if they don’t already happen to be your sponsors, too, and tips your IG followers off to a great find. They don’t have to be, though! If you hate a product or service, bad review captions for Instagram can warn others away. Even more importantly (we think, anyway), product fails make for hilarious captions that will leave everyone who reads them falling over laughing.
Need help deciding what to say? Our list of caption ideas is bound to give you a massive inspiration boost, so dig right in!
How to Write Cool Review Captions for Instagram
The best way to caption your review posts depends on whether they’re photos or videos. If you’re posting photos, your reviews need more detail and depth — but if you tell the whole story in your video, you still need a great caption to get your IG followers interested.
How do you get it right?
If you love the product or service you’re writing about, you can:
- Opt for a straightforward approach, where you use your review captions for Instagram to describe the product’s features and best points, as well as any bad points. This is most informative, but it’s not necessarily fun.
- Go for funny, punchy testimonial captions for Instagram that highlight how the product or service makes your life better. Use puns if you feel like it, and make sure your review is lighthearted!
- If you’re big enough to be sponsored, your sponsor may have some guidelines on what to say in your review captions for Instagram. That usually doesn’t mean you don’t have a chance to inject your own personality, too, though — so go for it!
What if you’re reviewing terrible products? Well:
- Now’s your chance to be truly funny. Use your testimonial captions for Instagram to imagine what the product can be great for (even if that’s very far from its intended purpose) and pretend to write an over-the-top good review about that.
- Let the picture do most of the talking, and then use meme formats in your review captions for Instagram.
- If you’re after a serious bad review, simply write what you think about the product or service, and warn people about any dangers you’ve spotted.
Need some inspiration? We have it in droves. Because we didn’t want to make our testimonial captions for Instagram sound too generic, you will almost certainly have to tweak our ideas to make them fit your context. With a tiny bit of work, however, you can make these review captions for Instagram work for you!
Testimonial Captions for Instagram for Selfies
1. “I bought this product for my husband. He loved it.” Seriously, Amazon? This is what happened to my face after trying it!
2. Looking cute in this new super cheap pair of glasses I ordered online! Quality doesn’t have to be pricey!
3. Selfie game strong, shopping game stronger! Whoever recommended this to me, you did a great job!
4. Homemade headband from Etsy in my hair, don’t care. I’m looking nice, and the creator did a fantastic job!
5. This one sparks joy! I finally gave into the MariKondo craze, and my home’s not the only thing looking better!
6. This new selfie stick can take amazing photos! Sometimes, Amazon does have good products, and I’m not just saying that because I have an affiliate link. I do, though, and you should definitely click it.
7. I only ever recommend products I truly love, and these noise-canceling headphones will go everywhere with me from now on.
8. Sharing is caring! That’s why I’m showing off this jewelry. Looks pretty fancy, right? Get your own in the link below!
9. Here’s what a month of working with my awesome personal trainer did to my hot bod. Not too shabby, right?
10. Got this limited edition eyeshadow set, and all I can say is WOW!
Funny Review Captions for Instagram
11. This was meant to be XXL — and here’s what it looks like on me. Just for your entertainment.
12. Wait! Don’t run away yet just because I’m sponsored! This product is really good and I can prove it with these photos!
13. Spoiler alert: Maybe never buy things on Wish again. (Who can guess what this was meant to be?)
14. My review for this hoover? Well, it sucks. Then again, it’s meant to.
15. So, here’s what that “ultra-durable” cat tower I bought last month looks like now. On the plus side? My kids are having great fun using these parts as toy swords.
16. Ever wanted a spaghetti monster strainer? I sure have! You know you want it. I did!
17. Got 99 problems, but at least this travel pillow keeps my neck nice and comfy while the baby next to me keeps on screaming.
18. This mug warmer is my new spirit animal, and you can’t change my mind.
19. Why play Minecraft when you can play this knockoff version on the App Store? Seriously!?
20. Why touch grass when you can bring the grass to your home with these Astroturf flip flops?
Cute Testimonial Captions for Instagram
21. Panda + frying pan = the most adorable kitchenware ever. I. MUST. BUY. MORE.
22. These local cleaners have, like, totally saved me from the horror of New Mom Brain Fog. They’re lifesavers, just in case you need rescuing, too!
23. Selfie game strong, makeup game stronger thanks to this amazing foundation!
24. Sorry, but if there are no panda-themed mascara sticks like this one in heaven, then when I die, I’d rather go to the Korean beauty store.
25. Trick or treat? If you buy this cute ghost costume for your dog, you’ll get two for the price of one!
26. Chasing sunset paintings. This one is really well done.
27. Don’t watch me. Watch these awesome new leg warmers I just got!
28. You have to try the mint chocolate chip, it’s amazing. 8/10. The only problem? After I eat them, they’re all gone!
29. Strawberry cheesecake cupcakes are my favorite, and these are excellent. They have a rich, cheesy taste, but they don’t forget the strawberry. 9/10
30. It’s like a little bit of nature and mushroom joy with me wherever I go. I love this mushroom-themed necklace.
Brutally Honest Bad Review Captions for Instagram
31. Avocado halves!? Just cut it yourself… Lazy ****. 2/10, because it’s still an avocado, but now it’s also browned.
32. I ordered a chair from Wish for my gaming set up. Instead, I got a little dollhouse chair. WTF?
33. Not even close to what I ordered…
34. So, this UBS fan is going straight in the trash. It doesn’t even come close to cooling anything.
35. The only thing this blender managed to actually blend was my expectations. Never shopping on Ali Express again.
36. Wow, this mouse looks so gaming. Bad sensor, spongey clicks, but the RG looks OK. 4/10, would use if it was the only gaming mouse left in the world.
37. I’m pretty sure I saw this exact hat on Ali Express for a few cents. Why did I decide to buy this hat for $$? No idea. (PS: The stitching sucks.)
38. This knife sharpener is so bad it dulled my knife instead of sharpening it. Do NOT get this under any circumstances, get a whetstone and strop instead.
39. I bought an antivirus service. Got a virus instead. Uh…
40. I ordered an Uber, got this creepy guy who was smoking the entire ride. When I asked him to stop, he started ranting about Karens.
Glowing Testimonial Captions for Instagram
41. Two decades on, I’m still proudly using this Y-Peeler I bought at a market on vacation. I’ve had others, but nothing can compare to this one!
42. If I can help it, I’ll never get another dentist as long as I’m alive! This guy has worked some real magic, plus, he was very polite the whole way through.
43. This mouse is so light, it’s lighter than holding nothing. The clicks are super responsive, and the mouse feet glide with practically no friction. Also the RGB looks nice. 8/10
44. I’ve never come home with a bigger smile than now! The whole time I was carrying my new Pink Princess Philodendron home, I was so happy! Definitely buying from this plant nursery again!
45. These amazing roofers didn’t just do a fantastic job, but they even cured my fear of bad contractors. If you need a new roof, I’d highly recommend them.
46. Making food has never, ever been more convenient (or healthier, actually)! I’m still shocked that meals for the whole week can be this cheap. TY, HelloFresh!
47. I called an electrician, and this guy showed up within 20 minutes and got to work right away. I asked him to fix my kitchen light since. When he was done, my kitchen light was shining brighter than my future.
48. Sometimes, it’s the little things that put a smile on your face — like this cute whale teabag holder!
49. This sushi was so cute, it took me 15 minutes to convince myself it was okay to eat it. It was delicious, it had the perfect amount of soy sauce, and the salmon had a nice fresh flavor.
50. My kitten has never been so engaged! Finally, scarfing and barfing is over, and now she’s purring after a good treat.
Review Captions for Instagram for Influencers Promoting Sponsored Products
51. This post is sponsored by InstaVPN. Did you know that when you’re browsing online, your internet service provider can see EVERY video you watch and site you visit? Yikes! Get 20% off today.
52. Thrilled to be sponsored by Awesome Headphones again today! They rock, and I’m absolutely not just saying that ‘cause they’re my sponsors.
53. Sponsored by this awesome fashion brand. Going to start wearing their clothes every day now! They’re so cute!
54. Loved their products so much I reached out begging them to sponsor me, and they agreed! (Bonus point: Now you get a discount on this awesome line, too!)
55. Unboxing is my love language, and I can’t wait to see what my sponsor has sent me today!
56. Ever felt bored? Not when you’re playing Shadow Gaming Legends. Get a free skin now!
57. Warning: This online browser game is seriously addictive. I’ve been playing it all day today and I can’t stop!
58. I love these new workout pants. Not only are they breathable and great but they also have a slot for my phone.
59. These are mine. Get yours now with my special discount code.
60. Blending my foundation has never been easier. I think everyone needs one of these. That’s why I’m thrilled they’re sponsoring me!
Savage Testimonial Captions for Instagram
61. I run on coffee, sarcasm, and this brand new latte maker!
62. This product is just proof that Americans will buy anything… Seriously, who needs a steering wheel food tray?
63. Ew, ew, ew! I’m going to throw up. Why did I buy a whole chicken in a can?
64. Thank you, Amazon, this is just what I needed — mop shoes for my cat. Now he can lay down in style while trying to kick these horrible things off his feet.
65. I think I found the new statement decoration piece for my home. This weird watering can is pure art!
66. This table is great fun, my kids love it. Maybe they love it a bit too much, because every time we eat dinner, they jump off of the see-saw to make the other drop their food.
67. The only thing this double chin device managed to remove was money from my wallet…
68. Radiate positive vibes and hope the thing doesn’t zap you as you try to blend your food.
69. I feel like this ramen package is mocking me.
70. Retail therapy at its worst. I think I’m never going shopping again.
Happy Vibes Review Captions for Instagram
71. This cozy, fluffly blanket is a must-have for cold winter nights.
72. When life gives you the most amazing washing machine ever, be sure to review it on Ista! These inverter motors are fab!
73. I love these sturdy playing cards with fun cat designs!
74. I’ve had this reusable cup for four years now, and I still take it everywhere with me.
75. This pair of slippers is amazing, they’re so soft and warm on the inside.
76. This thermos keeps my coffee warm all morning at work!
77. Who cares if it’s silly and unnecessary? This teacup holder makes me happy, and that’s all that matters.
78. Home is… a warm cup of Nestle hot chocolate after a long day. I just can’t help myself.
79. Gaming has never been so much fun! My new headphones are so good!
80. These vegan gummies taste delicious. 10/10!
Nostalgic Testimonial Captions for Instagram
81. After all these years, that old Chicken Tonight commercial still makes me crave it!
82. These pliers are great! They look just like a pair of pliers I had 20 years ago. They remind me of woodworking with my grandpa, good memories.
83. Little Timmy used to love these kinds of train sets. Now he’s not so little anymore, and I’m buying one for his son!
84. This sweet tea tastes like childhood and grandma’s warm smile.
85. I would have gone totally bananas for these Star Wars figures as a kid. I hope my twins love them just as much!
86. I love Space Invaders, but this t-shirt has Star Wars pictures on it, not Space Invaders.
87. I bought this yoyo for my nephew and he loves it. He couldn’t stop playing with it, until the yoyo flew off the string and flew right out the window. Definitely ordering a new one!
88. I’ll never say no to a good frozen yogurt. It reminds me of childhood memories and lots of laughter.
89. If you need me, I’ll be busy reliving my childhood with this vintage gaming console. (You can buy them here!)
90. Live is too short not to buy the retro kitchen set that makes you happy!
Short Review Captions for Instagram
91. Need. More. Of. These.
92. These little plant trimmers are my new best friend!
93. Keep calm and OMG I love my new coffee table!
94. What a beautiful cutlery set. I’ll be using this one for years to come.
95. I love this pet pool. My dog is having a blast chillin’ on a warm summer day.
96. Life is better with waffle makers.
97. When life gives you lemons, you better make sure you have a really good reamer.
98. What a sturdy pair of nail clippers. I’m going to order five more.
99. Watch out! I’ve got a cool new timepiece.
100. I love this microfiber cloth. Perfect for cleaning my smartphone and glasses.
FAQ Testimonial Captions for Instagram
Are there any things I shouldn’t do in my review captions for Instagram?
Don’t misrepresent the product or service — either by making it look better or worse than it really is. Beyond that, don’t be shy about making your personality shine through!
How long should my testimonial captions for Instagram be?
Good question. Keep your captions short and sweet (140 to 220 characters) if you’re also posting a video review. If your review is all text and photos, make your captions as long as they need to be to get your point across. Read back over them after you’re done writing, and see if you can shorten your captions without changing your meaning.
Should I add any emojis to my review captions for Instagram?
Definitely, and especially if your review is mainly text. Emojis like ❤️, 🔥, 🎉, ✨️, 💯, 💖, 🎯, 👍️, 👎️, 🛒, 🛍️, and 🎁 can break up longer captions to keep your followers interested.
Can you recommend any good hashtags for testimonial captions for Instagram?
Some of the more popular options include #review, #productreview, #unboxing, #firstimpressions, #honestreview, #brutallyhonest, and #unboxandreview. Sponsored posts should, of course, be clearly marked!
