A number of recent Meta reports promise to help budding creators to improve both their reach and engagement – by uncovering and sharing insight into what matters most behind the scenes on its core apps.
Not only are Instagram creators and businesses being urged to post more often (up to 5 times a week in some sectors) but further reports suggest that AI could have an important role to play.
The Endlessly Versatile Role of AI
Most creators are already using AI for support with content creation, ideas generation, and audience segmentation. But the updates from Meta guide users towards a new way of using automated technology: content testing and optimisation.
Using AI enables small businesses with limited resources to trial different content themes and types and track the response. For those who are used to buying followers to build their visibility, this can act as a way to introduce new pools of followers to content strategically and with purpose.
Video generation via AI also exposes resource and time-poor creators with innovative new content streams and techniques. Animation, text-embedded videos, and reel-style videos are all on the up and are proven to have high impact engagement.
It all comes down to how you leverage the technology and capability available to you.
