Festival lovers, this one’s for you!
As TikTok becomes a bigger part of different experiences and areas of life, so the platform is finding new ways of boosting its profile and outreach among different audiences.
And a partnership with Tomorrowland Festival seems to be the next big step.
What is Tomorrowland?
Tomorrowland is a global festival phenomenon, that hosts a series of different events across Europe – with the next being headlined in Belgium.
It combines world renowned DJs with live performances, incredible stages and sets, and countless experiences. And TikTok is diving right into the heart of the event by hosting various livestream sessions and in-depth discussions with artists.
How Will TikTok Support Tomorrowland?
Those who are attending Tomorrowland can expect to see TikTok areas dedicated to song writing as well as performing. Content creators who attend the festival will be able to use an official template to keep their followers up to date with Tomorrowland goings-on, boosting visibility of their own profile and views, as well as tapping into a collection of content which will be sure to go viral as the festival gets going!
Better still, those unable to attend in person will be able to keep up with the event through the app – watching livestream performances, hearing BTS interviews and updates, and accessing exclusive content as shared by attendees as well as performers.
All of this will be captured under a TikTok hashtag and within an event-centric hub within the app.
So, whether you’re heading to Europe or not this year, TikTok is the place to be for all things Tomorrowland!
