In the latest news from the United States, and following the long-standing TikTok saga, TikTok has just released a local feed option for US users.
This feed puts a spotlight on creators that are in and around your local area, making it easier to identify local businesses and search for local highlights. This particular update is all about community, driving home the value of TikTok as a discovery platform that should support local as well as global trends and creators.
What is Local Feed Good For?
Those who operate or own a business in their local area, can use this feed to identify and market directly to those in their immediate vicinity. This not only builds followers, but it establishes views and engagement from those who are in a position to directly interact with and support a creator or business.
In essence, posts are filtered and shown to users according to their location – making it a valuable and effective way to directly reach those who are nearby, potentially active followers and users.
Do you think this is something TikTok in the US was always going to do, or is it a move to further solidify the app’s new ownership?
