TikTok recently shared what it thinks will be the trends that marketers need to know for 2026. Whether you’re a user who shares content for fun, or someone who wants to increase your following and presence as a creator on the app in 2026, knowing the anticipated trends can help you formulate a proactive and strategic plan.
Here’s our round-up of the trends that TikTok has shared, and how to make them work for you…
Our Pick of 2026 TikTok Trends
- Brands will start using real stories again
One of the biggest trends for 2026 is the return of real and authentic content, after a spike in AI-generated clips. Rather than perfection, 2026 will mark a return to real content for TikTok with brands leaning on clips sent in and submitted by real users and customers. That means more phone-captured clips and imperfect filters – and a huge boost in authenticity!
- Lean into the social media rabbit hole
One interesting trend is the continued acknowledgement of those who scroll and who dive into a rabbit hole of research following the uncovering of a new brand or trend.
TikTok is looking to embrace the power of curiosity, by aligning brands which focus on the same topics and that are built on the same interests. This means that if you show an interest in a particular brand or topic, TikTok will increase your exposure to that topic.
Increase Your TikTok Audience in 2026
Acknowledging the power of real stories and authentic content is one of the most important things you can do as we move further into 2026. Look out for more updates and stories as we continue our deep dives into social news this year!
