A recent announcement from Instagram HQ is set to support businesses that want to go global – by giving them the power to translate DMs with one click.
This new tool will make it possible for international followers, customers, and fans to message businesses – and for the business to translate the message into their native language. To do so, users simply need press and hold on the message and select the ‘Translate’ option from the pop up menu.
Receiving a response and being able to translate it makes it possible to continue a line of communication and connection with all users – spanning those that have found the account through the discovery page, through search, and through follower purchase packages.
And that’s not the only update to come from Instagram HQ today.
Second Instagram Update Makes Business DMs Seamless
A second update from Instagram comes amid the rollout of Instagram’s scheduling tool – with the latest development making it possible to schedule DMs to be sent at a specific time.
What this means is that DMs from a business account can be created and then scheduled to be sent at a specific time, in line with the time zone of the user who sent a request or query.
This particular update will do wonders for engagement, with users receiving responses in line with their time zone. While some will argue that consumers and users would prefer an instant response no matter the time, others will agree that sending messages within working hours across different time zones is more professional and creates a better connection.
What are your feelings on scheduled DMs – and do you think the ability to translate DMs will help businesses to connect with all their audience members?
