Instagram Rolls Out New Reels Camera Functions

Instagram has picked up on the popularity of Reels content over the past year or so, rolling out a series of new camera features for creators.

Reels vary in length and format, with many using them to stitch together content from different clips and images – while others transpose audio over the top of a video or add text and other stickers to their video content.

The new features are set to enable longer Reels videos, making it easier for clips to be edited in-stream for longer and more creative storytelling.

What Are the Benefits of Reels?

For creators who want to generate views and capture the interest of new followers, Reels are both highly engaging and very easy to create. 

From tapping into content trends to telling a brand story, Reels enable users to easily layer different clips and content formats – making content more engaging as well as more creative.

And let’s not forget, Instagram dedicates a whole section of the app to the Reels feed – meaning that if you want content to be discoverable and to stand out, this is the style of post you need to be creating. 

What Will The New Camera Features Do?

The new Instagram Reels camera features and tools are designed to allow creators to generate and share longer Reels videos. 

It is also more user friendly and integrates more in the way of creative features that make storytelling smoother and more compelling. Editing mistakes can be undone at the touch of a button, and the touch-up element makes it easier to improve the overall aesthetic.

So, are you a Reels creator? Is this upgrade likely to help you improve your content?