The inner workings of TikTok, its algorithm, and the ever-changing access to user features can make it hard to keep up with the app’s constant progress.
Luckily, we’re pulled together a series of tips on how to establish and grow your brand presence on TikTok, so you don’t feel like every post and video you share is a shot in the dark.
3 Tips for Building Sustainable TikTok Engagement
When it comes to TikTok engagement, there are several routes that creators and brands can follow.
The first is to throw everything into building organic reach and engagement; an approach that takes time but builds an authentic audience of followers.
The second and often most effective is to invest in a pool of new and genuine followers, using content to engage and interest them, and filter out those who may not share the same values as you. This is a much more efficient way of building initial engagement and a wide audience, with consistent posting helping to filer that audience down.
Whichever option you choose, attracting followers is one thing – keeping them engaged is another. Here are our tips on how to build sustainable engagement that lasts.
- Understand the trends sweeping TikTok in your sector or industry and use them in your own content. This could be a trending audio clip, trending theme, a video format, or a topic of conversation.
- Use influencers – not just through partnerships, but as a tool for inspiration. Influencers spend their days understanding the intricate workings of the platform and are well versed in the trends that interest their audience. If you find an influencer that’s active in your industry or sector, you can see what they focus their content on and use that to inspire your own content.
- Use TikTok analytics to see what’s working and what’s not – both in terms of content and your posting timeline.
Knowing what your audience wants is a huge part of building a sustainable TikTok strategy. We hope these tips help!
