Amid the unrest surrounding the future of TikTok in the US, Instagram’s Chief Executive Officer has put to bed a long standing question for creators.
And it turns out that no, adding ‘Link in Bio’ to your Instagram post’s caption does not affect its ranking or visibility.
Why Do Creators and Business Use ‘Link in Bio’?
Those who regularly post on or even simply browse Instagram will know that you cannot add clickable links in Instagram captions. In fact, the only place where you can add a clickable link is on your profile, just underneath your name and bio.
To get around this lack of a clickable caption, users and businesses can put links in their bio – using the ‘Link in Bio’ line to guide followers towards that link.
The questions regarding whether this affects post ranking or visibility stem from the fact that adding a link encourages users to leave the platform. However, not only did Instagram Chief debunk the myth, but he shared his own use of the three-word line in posts he shares.
How to Boost Your Post’s Visibility
Now that we know adding ‘Link in Bio’ isn’t affecting the visibility of your post, here are a few tips on how to maximise the reach and success of your content.
- Make sure that your captions are packed with engaging content
- Make posts shareable – and targeted to your core audience
- Share consistently, and mix up the style of content you share (stories, posts, reels, etc)
- Add hashtags
- Use reputable online sources to buy packages of likes and comments, to expand the reach of your content beyond your followers
We hope this helps! Instagram is NOT out to get you if you use ‘Link in Bio’ – so keep doing you!
