2026: the Year Football Comes to TikTok

Calling all football fans – the Fifa World Cup is coming to TikTok in a big way this year.

The platform announced earlier in January that it would be partnering with TikTok to post exclusive content and collaborate on everything from coverage to fan engagement and more!

Tips to Make the Most of This New Partnership

Whether you consider yourself a football fan or not, if you want to grow your following on TikTok then this is the trend to jump on. Sharing reactions to results, live footage from local watch parties, and working alongside approved brands will all help boost engagement for thousands of TikTok creators this summer. This will also include hopping on trends, using relevant hashtags to promote your content, and embracing rather than fighting football fever. 

Don’t miss out! Check back here soon for more updates on this and how to get involved.