TikTok Shop Announces New Subscription Model

Good news for regular shoppers on TikTok – the app is now trialling a subscription model that shares discounts and deals with those who regularly buy on the platform and sign up for a monthly subscription.

The subscription, priced at $10 per month, will unlock countless deals and exclusive offers for subscribers – making it a valuable monthly asset for those who regularly buy into products that are advertised and sold on the platform. 

The Benefits of a TikTok Shop Subscription

The benefits of a subscription TikTok Shop model are extensive, and cover both the shoppers themselves and creators.

For shoppers, deals like free shipping and repeat buyer discounts are unlocked through the subscription – with a free trial enabling them to trial the subscription and its features before parting with any money. 

For creators and businesses that sell through TikTok, this subscription will engage more potential customers and give them more incentive to buy. Using the right blend of marketing techniques, from TikTok Live to influencer advertising and UGC, will get products seen – with the subscription model and access to discounts and deals compelling more viewers to click ‘Buy’.

Best of all, with a free trial accessible to any new subscribers, creators and businesses have a chance to build their audience and entice future paying subscribers to maintain their subscription and unlock access to exciting new products. 

And what better time to announce this kind of shopping incentive, than just before Christmas?! Happy shopping!