If you are a TikTok user and an Apple music listener, then today’s update is for you.
TikTok has announced a partnership with Apple Music, that allows listeners to connect their accounts and play entire songs within the social app.
The major update here is that, prior to this announcement, users were capped in terms of how much of a song could be played. Previews were usually kept to 30 seconds or less, as per licensing terms and requirements.
But what does this update mean for content creators and TikTok users?
The Impact of Enhanced Listening
The benefits of further exposure to full tracks on TikTok is designed to improve the user experience and transform discovery into full immersion. Users who browse their TikTok feed are consistently being drawn into new audio clips and trending content – however, keeping track of the tunes and sounds they enjoy can be difficult.
Removing the clunkiness of this experience and allowing users to save full tracks automatically to their Apple music playlist, supports an increasingly connected experience and makes content more valuable than ever.
Who Benefits From This Update?
The biggest beneficiary of this update will be artists who use TikTok to showcase and launch new music – with users able to discover, save, and listen to full tracks within TikTok. As so many news stories attest to, TikTok and other social platforms are fast becoming integral tools for discovery across multiple sectors, and new music is no different.
If you’re an artist looking to boost views and increase audience exposure and engagement, the connection between TikTok and Apple Music is a relevant and important update.
