Today’s Instagram news post is inspired by some advice, shared recently by Instagram Chief Adam Mosseri. And no, it’s not the advice that Mosseri shared – because it seems that all he cares about is Instagram and its stats.
Not only does he say that AI content can be authentic, but he claims AI tools can replicate creative work, and that AI content “will soon be indistinguishable from human-created content”.
So, here’s our advice – from the Twicsy team to you – about how to out-perform AI content and prove Mosseri wrong.
Twicsy’s Top Tips for Beating AI-Generated Content
- Share case studies direct from your business, embedding testimonials and reviews where possible.
- Speak direct to the camera as a creator
- Don’t be afraid of mistakes – these prove that you are human, and that your content is real (plus, they add personality!)
- Optimise your content for different platforms. AI so often leans into cookie-cutter posts for all platforms – but only you know who your audience is on each platform
Of course, there are some ways that AI can help support your content – including scheduling and coming up with some ideas for different posts over the course of the month.
But if you want our advice, the only way to boost your followers and keep them engaged, is to post genuine content that comes straight from you.
