Instagram has long been building a connection with Spotify – however, it is only with this latest announcement and release that users can access a preview of a Spotify song directly through Instagram.
Prior to this, Spotify songs could be linked on an Instagram story via a clickable sticker, but users had to click and navigate away from the social media platform to hear the song. Now, the experience is more connected and cohesive – crucially, keeping users on Instagram.
Why The Integration of Spotify is Good for Creators
This is excellent news for creators, who can now link and reference Spotify songs without risking losing the engagement of followers.
A Spotify link before meant that users inevitably left Instagram to discover more about the song. Now, they can listen and enjoy the song preview without leaving Instagram; a move which is crucial to increased and enhanced engagement.
This announcement is especially good news for creators who want to use trending audio and songs to boost their following, and those who have recently purchased a package of Instagram followers and want to keep those followers engaged.
We can’t wait to see which songs start trending and quickly rise to the top of the Spotify charts as a result of this integration!
