Meta has recently shared its growth statistics, which, among other things, show an unrivalled rate and speed of growth on Instagram in particular.
The combination of new features and tools for creators, more business analytics, and the rise of reputable companies selling packages of followers and interactions, means that Instagram use is at an all time high. Not only does it enable businesses and creators to share content with ease, but it supports connectivity and the formation of loyal communities.Â
Whatever the reason, Instagram is growing – at a rate of more than 10x that of Facebook!
So, why is this the case in Europe specifically?
Why is Instagram So Popular in Europe?
Most would argue that Instagram is simply more relevant than Facebook.Â
Meta channels more focus into its family of apps and platforms as a whole rather than heralding Facebook as the group leader – and it is pushing more in the way of moderation via AI. While Facebook was the founding social media, the push for more visual content and engaging video posts means that Instagram simply does more of what users want.
Are you one of the millions of active Instagram users every day?
