Being able to schedule content is nothing new – with creators having relied on this time-saving hack for years. However, Instagram’s latest update means that creators will be able to trial the use of scheduling content for non-followers, building on the introduction of its Trial Reels feature that puts content directly in front of a pool of non-followers.
Why is this important and what does it mean? Keep reading to find out!
The Value of Trial Reels
Trial Reels was introduced as a tool that puts specific content in front of non-followers – in a bid to gather insight into how those who don’t follow a profile respond and react to the content.
For creators, it is yet another chance to understand and learn about how potential new followers view and engage with their content. Added to the already-popular method of buying followers and sharing content directly with them to transition them into active online community members, this Trial Reels feature helps creators broaden their visibility and audience pool.
But with the rise in use of Trial Reels, comes increasing demand for functional tools and add-ons. Which is where scheduling came into play.
How Scheduling Trial Reels Will Help Creators Reach New Audiences
Trial Reels are undeniably valuable when it comes to understanding what users outside of a creator’s target audience pool are interested in.
Being able to schedule the time at which these non-follower audiences see content takes this to the next level, growing a creators audience across different regions, countries and time zones. Not only is content now being displayed and shared with those who don’t follow a page or profile, but the creator can now control exactly when that content appears.
The impact? Maximum potential engagement, and a much higher chance of those non-followers becoming active members of an online community.
Is this a tool that you will be trying in a bid to grow your own audience?
