Instagram Trials a New Automated Reels Creator Tool

Does the idea of creating a brand new Reel fill you with dread?

From cropping video clips down to identifying the best way to transition from one clip to the next, and matching your visuals with relevant audio, the creative process behind Reels can take time. 

Until now, that is. 

Instagram is currently trialling a new tool that enables a user to upload a series of clips and let the brand new Reels tool create its own first version of a compelling and engaging video. Called ‘First Drafts’, this tool uses information provided and data around your existing videos to create a Reel it thinks will perform well. 

You, as a creator, can then edit and adjust the Reel as preferred – making it your own. 

The Benefits of ‘First Drafts’ on Instagram

Wondering how this latest Instagram tool could benefit you?

Well, not only does it reduce time by giving you an engaging starting point from which to create your own Reel, but it suggests ways of transitioning between clips and handles the complexity of video trimming so that you need only adjust the exact portion of the clip being used. 

And as any creator on Instagram or TikTok will be able to tell you, time is money – with only the most compelling videos achieving high view figures and sustainable engagement. 

‘First Drafts’ exists to reduce the manual input required every time you want to make a new Reel, so that you can become a more consistent high-quality poster. 

So, is this a tool that you’ll be trying out?