Instagram Trials Manual Algorithm Options

Instagram is trialling a new algorithm, whereby users can prompt the platform and let Instagram know what you want to see (and what you don’t).

Accessible via the Reels Settings page on Instagram, the aim of this new tool is to give Instagram more insight into the content that users are most likely to engage with. The platform can then distribute content onto Discovery pages and into the feeds of those most likely to engage with it – boosting the growth of creators and their reach. 

And the insight doesn’t end there.

Why Users May Like About Custom Algorithm Control 

Heading into your Reels settings not only provides more topics for you to favourite or mark as uninteresting, based on content you have recently watched, but also lets you reassess your interest in previously market topics.

A simple but useful feature of this new algorithm enables users to click on any topic and see when they marked it as interesting – or not – so that they can keep the subject as a preferred topic or remove it from the algorithm.

All of this means that Instagram is putting more control in the hands of its users – letting them decide and shape what they’re interested in, what they will engage with, and what they want to see.

Is this a tool you would be inclined to use to tailor the content you see on Instagram?