Instagram has refreshed its look with a new logo; carrying the social media platform into a fresh chapter, while retaining the craftsmanship and creativity that Instagram is known for. The new title logo is much simpler and uses a stylised font which is curved yet modern – placing black text on a white background.Â
But why is such a change necessary? After all, and as many comments about the new update argue, wouldn’t Instagram be better off channelling its time and energy into genuine improvements within the app?
The Benefits of a Fresh Instagram Logo for Users
The main benefit of an updated look for Instagram, is the chance of attracting new users to take notice, sign up and join the app.
This means that for businesses and creators looking to expand their audience and engagement on Instagram, the potential audience pool could be set to increase as younger users embrace Instagram’s fresh new look.
And that’s not all. The rollout of a new logo implies that other aesthetic features surrounding Instagram could be about to change too – with new fonts and formats that could make the app more accessible and easier to use.Â
All of this demonstrates investment in the app, securing the future of Instagram for those who rely on it for brand growth and business visibility. Whether you are looking to grow your audience organically or buy a package of followers and then draw them into your customer pool through targeted advertising, now is a great time to focus on your Insta audience and generate the kind of content that they really want to see.
