A new update on Instagram is seeing users given the chance to add ‘Interest’ tags to their profile bio.
An add-on to the existing structure, which includes space for text and a link or URL, this new update will make it easier for users to see what others on the platform are interested in – instantly determining whether they have things in common with another or not.
And it doesn’t end there.
This update also has a tangible impact on the Instagram backend algorithm, influencing the content that a user will see on their discovery page. In short, adding these Interest tags to your profile will provide more information to followers and browsers about your interests, and will also give Instagram further insight into the kind of content to show you.
So, how can brand owners, content creators and business owners leverage this to their advantage?
The Impact of the ‘Interests’ Tag on Creators
Whether you want to amass a larger following or boost conversion direct from Instagram, the addition of more Interests to a single users’ profile is a great way to direct your content towards the right audience – and find out what new followers are into.
With the Interests tags influencing the algorithm and content discovery, this should drive more views towards your content from those who select your content topic as one of their interests. In addition, creators who want to learn more about new followers – whether organic or purchased as part of a reputable online package – can use these tags to discover what users are interested in.
From connection to targeted content sharing and interaction, we think this new update from Instagram could become a goldmine for those who want to discover more about the people they share a corner of the internet with! What do you think?
