Long-Form Content Arrives on Instagram

Instagram is trialling a new style of content, giving creators the chance to post and share longer videos with their followers to increase engagement and build deeper connections.

This new style of content, which is reminiscent of YouTube vlogs, encourages users to spend more time on the social media app and gives creators a platform to share more with their followers in single uploads.

So, how do longer form videos work?

Who is Long-Form Content For?

The trial, known as Instagram Features, will allow content creators to post videos up to 90 minutes in length. Not only do these longer videos create more opportunity for connection and engagement, but they draw in new followers and views for creators seeking growth.

And that’s not all.

The update also includes a new rollout that allows creators to compile a number of Reels into one continuous loop. This offers the benefits of long-form content viewed and uploaded through the lens of a number of individual clips.

In short, Instagram’s adoption of long-form content builds a new content model for creators, based on the success and popularity of YouTube, alongside the growing trend of longer TikTok videos. If you were sharing longer video clips, would you consider posting them on Instagram to build your following and view numbers?