Meta Improves Ad Options on Instagram

If you are a regular Instagram user, then you will be no stranger to the power of reels – especially when it comes to engagement and visibility.

However, Meta has just announced a new Ads capability that will make Instagram reels even more powerful, by allowing brands to place their ads alongside popular reel content.

The Use of AI in Ad Design 

In short, this new feature will use AI to connect marketers and brands with content which is trending, and which is relevant both in their sector and amongst their core audience. Combined with a strategic approach to purchased views, this push into the organic trending sector can put relevant brands front and centre of Instagram’s most popular content. 

And because these trending reels often feature on Instagram’s Discovery page, this will make the marketers brand more visible by association.

Seems like a no brainer, right?