Meta Makes Ad Creation Easier Than Ever Using AI

AI has popped up in the social media news a fair bit in recent weeks, with Meta announcing various ways in which artificial intelligence can be used across its major platforms.

The most recent headline involves ad creation; specifically transforming stills and product images into compelling video ads for businesses. The goal is to use the creative skills of AI to turn standard imagery into videos that give context and that enable a user to become immersed in the benefits of a product – targeting them as they scroll through their For You page on Instagram or through various Reels. 

How Else Can Meta Users Employ the Benefits of AI?

Aside from the creation of ads, Meta has also announced that AI will be rolled out to help businesses respond to customer messages and queries more efficiently, and to add branding to ads and video clips. 

The latter is of particular importance to businesses that want to use ads to attract a wider audience and to build their social following – ensuring that pools of new followers recognise the brand on any content they see.

This, on top of the inclusion of text overlays and trending music – which AI can and will add to any video content it produces – means that Meta’s new features are sure to support businesses seeking sustainable online growth and content development.