Meta releases Advice on Optimising Digital Ads

Meta has partnered with two data collection companies, to assess and compile a guide on what makes a truly compelling digital ad for social media. 

And the results have finally been released!

Over 1.1 million creative campaigns were assessed as part of the analysis, recognising common themes, emotional triggers, and the motivations that pushed users into engaging with some campaigns more than others.

How to Build a Winning Instagram Campaign

As part of the advice released by Meta, businesses and creators have been told to:

• Focus on video ads with audio
• Lean on storytelling and emotion
• Include a human presence for relatability
• Add a layer of text over video content for accessibility

Campaigns that combine these parameters are said to drive a 29% higher conversion rate and an increase in content reach by 11%. Combined with a package of high quality Instagram likes or comments to boost your Instagram presence and engagement, this latest research and advice could see your Instagram presence grow at an unprecedented rate this summer!