TikTok has announced a brand new campaign, all about those musicians and performers that made a name for themselves through the app.
The aim of this campaign is to encourage more users to discover artists through TikTok – and to encourage creators to partner with rising stars or even showcase their own talents through the app.
We cannot argue with the fact that TikTok has become a filter through which trends are set, songs can go viral, and big names can become global superstars almost overnight. The impact that users have, when they watch clips and drive demand for specific songs and clips, is huge. And this campaign seeks to show users just how integral they are in changing the way the music industry responds to online trends.
How Does TikTok Influence the Music Industry?
When a video uses a certain song, and that video goes viral, interest in the song also peaks.Â
Countless users herald TikTok as introducing them to new music and reigniting an old love for specific songs – so much so that around 84% of Billboard Top 200 songs in 2024 were heard and went viral on TikTok first.
If, as a creator, you’ve got music you want to plug and showcase, the best way is to attach it to a TikTok video and then do what you can to increase exposure, reach, and engagement. Buy views, respond to comments, and keep posting regularly to drive visibility.
You never know – your song could be next to hit the big time!
