New Data Says to Get Your Face on Camera!

A new study of popular content on Instagram has found that the most compelling, engaging, and popular content on the platform features real voices and human faces.

Gone are the days of music-only posts and hiding your face from the camera. Instead, this report and the findings in it highlight once again the consumer demand for genuine and authentic content that puts you front and centre. So much so, that users are said to be 25% more likely to stick on a video and watch it if there’s a face to see and a genuine voice to hear. 

Here are a few ways to make this work for you…

Tips to Embrace Content with a Human Presence on Your Profile

• Start small, with a video that’s enhanced with your own voiceover
• Create scripts to help shape your direct-to-camera talk 
• Consider conversations on camera, rather than putting all the pressure on yourself!
• Use this kind of filming style to get to know your followers. Ask for questions on a Story and then answer them in a video, so you always have fresh content to cover! 

By embracing this trend and making at least one video per week a direct-to-camera that shows your face and voice, creators will see a boost in follower retention, in views and in engagement on every post. And in today’s market, retention and engagement really are everything!