As part of its commitment to develop in-app shopping for users, TikTok has introduced a new selection of profile badges. These badges spotlight those sellers who boast a good reputation on the platform, as well as those who have high selling figures and stats.
Some examples of badges that TikTok has started to rollout across the platform include “Official Shop” and “Authorised Seller”, “Gold Star Seller” and “Top Brand”.
What Do You Have to Do to Gain a Badge?
In a move to identify and boost the visibility of sellers who have a good reputation, TikTok has laid out various parameters to ensure consistency and high standards. Sellers who want to be awarded a badge must maintain a Shop Performance Score of 90% or higher. They must also maintain ratings of at least 80%.
Sellers will need to prioritise the shopping experience for their customers if they want to earn and keep a badge.
And it’s well worth the effort. TikTok shop badges will appear on lives and adverts, as well as product detail pages and in product searches.
This, combined with high engagement and a steady growth in followers, will help to give sellers the platform they need to build a sustainable online business.
