Reels vs Post Feed – Which Would You Prefer?

In a move that further solidifies the rising popularity of Instagram Reels, the social media app is now said to be trialling an update that would allow users to open the app directly onto their Reels feed.

At the moment, Instagram opens onto the main feed with easy navigation along the bottom of the screen to access the user profile, Reels, messages and the search / discovery page. Opening to a Reels feed instead of main posts would streamline the experience for many users who primarily use the app for its engaging short-form content. But what does this mean for creators and those looking to grow their community?

The Impact on Instagram Creators

In the simplest terms, opening onto a Reels feed means that creators who don’t already create and share these short-form videos will need to invest time into making some engaging clips. With more and more Instagram users prioritising Reels discovery and sharing above all other functions, contributing towards this content and being active in the Reels sector is crucial.

So much of the platform’s engagement is driven by Reels, that it makes sense to open directly onto this content and simplify the user journey. Here’s how to get started and create a powerful first Reel…

Tips for Creating Reels

If you want to grow your audience and boost engagement, you need to use Reels to relate to your audience and demonstrate authenticity. Users are not looking for perfectly curated and edited content, but rather easily digestible and compelling clips that they can share.

Creating and sharing content on a regular basis is also important, as is frequently engaging with followers and replying to comments.

If Instagram made Reels the central feed of every user experience tomorrow, how would your profile perform? Are you ready to embrace the rise of Reels content?