It seems like everywhere you turn online, everyone’s talking about AI and the rise of artificial intelligence. Is it taking over jobs? Is it responsible for the rise of fake news? Can we trust it?
But while the uses, and indeed the successes, of AI vary across different sectors and different platforms, social media is a good example of how AI can be harnessed for positive outcomes. Meta AI is one form of AI that is designed to support creators and boost marketing efforts across Meta platforms, supporting everything from analytics to audience insight, content creation, and more.
Here’s how you can use Meta AI to your advantage for sustainable Instagram growth.
What Does Meta AI Offer to Instagram Creators and Brands?
In the simplest terms, Meta AI can do background tasks that are not only technically challenging but can take up a vast amount of time. It can trawl through streams of data and create reports based on the information you want to know and be able to access – enabling you to make key decisions regarding what to post, when, and to who.
For creators and brands that are looking to expand their following and engagement on Instagram, some of the most valuable things that Meta AI can be used for include:
- Trend spotting and understanding how a specific social media trend can be used to create engaging content. This can be a major trend or a niche one for your industry – what matters is that you tap into the content that your audience is looking at and talking about.
- Discover the best influencers in your region, for your audience, and that boast a good reputation in your industry.
- Find out what questions users are asking in your industry and then use those questions to build genuinely valuable and authentic content.
- Analyse what’s working and make tangible improvements. This can include anything from what you post to when you post it, and how you use visuals and copy to engage with your target audience.
Meta AI is there to not only streamline the content creation process, but to make sure that what you’re posting is working for your audience and supporting your Instagram goals.
Is Meta AI something you’ve already tapped into – or will you be looking into it now that you know a bit more about its benefits?
