With attention spans getting shorter and consumers wanting evermore value from each and every online interaction, the rollout of a new gamified Livestream feature is sure to kick off some conversations.
The premise of this update is to launch creator ‘Fan Clubs’, which gamify the Livestream process. Live viewers can send a gift during a Livestream with their favourite content creator and then be enrolled into a ‘Fan Club’.
Members of these fan clubs will then be given specific tasks to level up and unlock rewards – while earning themselves a label as a committed fan and community member.
Just some of the missions and tasks that users can be given include engaging with certain Lives, sharing comments, and sending gifts to the creator.
Tips to Increase Livestream Following
While the gamification of Livestreams is such to increase both the engagement and viewing figures that creators see, for those new to the platform step one is to get your name and Livestream out there and well positioned.
One of the easiest things you can do to boost following and engagement is to buy a package of TikTok followers from an authority figure in the industry. You can also tap into trending audio clips and videos and target specific demographics using hashtags and buzzwords.
However you increase your following, this move to gamify TikTok Livestreams will certainly make live content more compelling – and make followers and fans more committed to their audience.
