TikTok has made a move against the rise in AI-generated content, by banning artificial voices from its shopping livestreams.
This means that those who market their products through livestreams will need to embrace authentic human content, or else find their content banned by the app.
How to Make Your Shopping Livestream Convert
If you’re a creator looking to embrace the potential of TikTok shopping livestreams, authenticity is key. In a world where AI is continuing to takeover our digital experiences, the authenticity and transparency of real human voices and customer-led content is some of the most valuable and will go a long way to supporting high conversion rates.
It’s also important to recognise that genuine content is not posted every minute of the day, like you might find with an AI-backed channel. Far from flooding your new TikTok followers’ feeds with links and sales pitches, the shift away from AI embraces a more laidback browsing experience. Anything seen as repetitive or fake is likely to be penalised as part of this crackdown on AI content.
Is human-centric content something that you value when browsing TikTok and other social platforms?
