Some recent stats shared by TikTok, highlight the value of the app as a discovery and marketing tool for small and medium businesses across the US. According to the platform, not only are more users than ever searching for “small businesses” but the number of small businesses and brands being discovered on the app is higher than ever.
This information underpins the value that TikTok has for businesses across the US, driven in no small part by the continued creativity of small business owners and creators.
How Can SMBs Stand Out on TikTok?
What this information tells us is that TikTok is geared towards the discovery of new content and new brands – and is in no way biased towards larger companies and businesses.
Paired with a strategic approach to purchased followers and likes, the app can fast become a tool through which users discover new content and creators they are interested in – boosting the visibility of brands that were previously unknown. The best way to leverage this is through regular posting, authenticity, and creativity. Brands are also increasing their use of customer-generated content and user-generated content, adding an extra layer of trust to their brand and their content.
What’s more, many users are indicating that TikTok has introduced them to topic streams they didn’t know they were interested in – uncovering new trends and expanding the opportunity for engagement well beyond the target audiences of old.
Are you an SMB that has seen a growth in followers and engagement through TikTok?
