TikTok Uses AI to Improve User Experiences

TikTok recently announced an increase in its use of AI, through the form of its shopping channel and in-app product discovery. 

Embedded in the search function of TikTok, an AI-generated shopping assistant will guide users towards the items it thinks they will want; turning user searches into back and forth conversations to further finesse their requirements and preferences.

And that’s not all…

How AI Can Help Increase Sales on TikTok

For those who rely on TikTok followers and regular engagement as a large portion of their marketing, this increased focus on targeted search will bring more of a captive audience to their page. Not only will the AI shopping assistant recognise trends in user searches, but it will remember details about each user and recommend products based on their demographic and personal information. 

The potential for new and repeat customers via this increase in targeted advertising is huge for creators and TikTok shop owners. It elevates the shopping experience and delivers an experience that feels more personal and bespoke, driving users to discover, browse and ultimately buy products that are relevant to them from brands they know – and brands they don’t. 

Used right, this AI tool could transform the output for creators who use TikTok as a sales generation and conversion platform. 

Would you trust AI to lead potential customers straight to your profile and TikTok shop?