If you use AI to guide your marketing copy, then you’ll love this latest update from Meta.
Particularly valuable to businesses that use Meta platforms for direct advertising, whether it’s Instagram, Facebook, or something else, this latest integration allows users to include words that they purposely want to exclude from marketing copy, in the brief.
The Value of a Comprehensive Briefing Structure
AI works on the information it is given. The more it knows about you and your business, the better the output content will be.
When it comes to advertising, tone of voice and the language used is as important as getting the message right. That means using the right terminology for the target audience.
This latest integration, inviting advertisers to share ‘restricted words’ ensures that any terms and phrases that don’t marry with your businesses image will be avoided from all AI-generated copy.
It is, in short, a way of further training your AI tool to present a embody and more accurate representation of your business.
Do you use AI tools for marketing collateral and copywriting? Do you think this latest update will help?
