As shoppers across the US finally accept TikTok as a reputable supplier of popular and unique products, the platform has released figures that show a 120% increase in sales over the past 12 months.
Being able to shop direct via the app is a relatively new feature, which has seen incredible growth as more and more brands and product categories are added to the app.
This news will come as particularly beneficial to those who rely on their TikTok shop for brand exposure and growth – buying packages of views from reputable online suppliers and using viral content to market and sell to new followers.
Which categories perform best on TikTok’s shopping channel?
The most prolific and popular categories on TikTok’s shopping channel include womenswear, personal care, health and sports accessories. Their increasing demand comes as a result of influencer marketing alongside shoppable videos, livestreams, and paid ads.
Unsure if TikTok shopping is for you? Here are a few figures that may change your mind…
- there are 171,000 active businesses using TikTok shop
- 76% of users who have visited the TikTok shop feature have bought at least one thing over the last 12 months
Whether you’ve used TikTok shopping before or not, we’re here to tell you that the app isn’t going anywhere!
