New Advice from Meta Puts AI Marketing Front of Mind

Thinking about Christmas yet? Meta certainly is!

A recent post shared by the social media giant outlines advice for those using Instagram, Facebook, and other platforms for their Christmas marketing. And the advice couldn’t be timelier, what with the increasing presence and prominence of AI.

The Role of AI in Meta Marketing

AI seems to be stepping further and further into the spotlight at Meta, with the company guiding users towards its Meta Lattice and Meta Andromeda models; both of which are designed to help segment and identify different audience groups.

Meta claims that the integration of AI has sparked a 6% rise in conversion across its platforms for those utilising the technology, by recognising what CTAs work and what actions a customer is likely to take based on their previous activity. 

This is likely to be of particular interest to those organisations that buy Instagram followers, as it uses data on those new followers to build an idea of the brand’s audience and how they are likely to respond to different ads. And the advice doesn’t end there!

Step Into Christmas…

As well as the unfiltered push towards using AI to boost marketing efforts and ad creation, the guidance shared by Meta also covers the Christmas marketing timeline; specifically leaning into post-Christmas ads.

Meta claims that shoppers remain in a consumer-driven mindset after Christmas is over, encouraging brands to keep ads and deals active. 

Finally, it heralds the increasing popularity of Reels and once again encourages brands and businesses to use the audience that Reels creators have built to their advantage. 

Are these tips you will follow this festive season (and beyond)?