It seems as if TikTok is taking its own future into its hands, by expanding its advertising program away from the social media app and onto tangible alternative surfaces: think billboards, in-store advertising boards, and even cinematic ads.
With integration into the retail sector already an integral part of TikTok’s strategy for growth, this move towards further platforms – which also encompasses water refill stations and large shopping centres – seeks to make TikTok a household name away from its social media crutch.
The idea is that creators and businesses will be able to access these ‘out of Phone’ advertising options via the TikTok Ads Manager, selecting options and means of pushing content outside of the social media sphere and to a broader audience.
And we can’t really argue with the logic…
What Does This Mean for Creators?
Prior to this rollout of TikTok advertising opportunity beyond the platform, businesses and creators were limited in visibility to those who at least use the app to some degree.
Combined with exposure to new and untapped audiences via purchase packages and pools of likes or comments, this development from TikTok is good for both the platform and for individual creators.
Why?
Because this new move, and the promise of TikTok to continue developing its ‘Out of Phone’ arm, means that TikTok content will be seen by potential customers in areas of their life which were previously untapped by advertising. It puts TikTok content as a mainstream form of advertising, driving engagement and visibility among those who are existing followers, existing TikTok users, and potential future users.
Have you seen or activated a TikTok ad somewhere where you didn’t expect to see one?
