Meta has changed the way it prioritises different user engagement stats – emphasising the importance of overall views, as opposed to more specific ‘plays’ and ‘impressions’.
This move was first introduced on Facebook before being rolled out to Instagram as part of Meta’s engagement and statistics insight expansion. The idea is that giving an overarching ‘views’ count to users and businesses will enable them to better understand their growth and audience reach. It provides an overview of audience appetite for different pieces of content and gives creators a much simpler and more cohesive look at what works – and what doesn’t!
How to Use The Meta Overall ‘View’ Count
For businesses and creators who are planning their strategy, this new metric will make it easier to see what works across different platforms and plan their content accordingly.
Whether you’re reaching organic audiences or a strategically purchased pool of followers, this ‘view’ count makes it possible to track and see growth as it happens across your content calendar.
Is this a change which works for you?
