Meta has recently announced that Reels can now be translated into a further five languages – expanding the global reach of each clip with ease.
Content creators who use Reels to entice and attract new followers and views can share their content, safe in the knowledge that Meta and its behind-the-scenes AI bots are translating their Reels for a wider audience.
The Benefit of AI Translator for Creators
With Bengali, Tamil, Telugu, Marathi, and Kannada all added to Instagram’s AI translator tool, creators can broaden their reach with content that global users will be able to understand.
The tools works by not just translating the audio, but lip syncing content to match the translated audio – increasing exposure and potential engagement across countless users. If you rely on organic reach to build your Instagram audience, but have previously found translation to be a barrier, this AI tool is set to make your content more accessible to more users.
This takes Instagram and Meta’s AI translator to a grand total of 9 different languages, with the latest additions joining English, Hindi, Spanish and Portuguese. The question to ask now is this: where is your audience located?
