Instagram is currently trialling a new update that would enable creators and users to individually caption each image in a carousel post. This enhancement to the platform would enable carousel posts to be given more context, likely making them more engaging for users and driving more in the way of reactions and comments.
But what does it mean in practice?
What Individual Captions Would Mean for Users
Those who are already experiencing this update on their Instagram apps are stating that swiping to the next image in a post also uncovers a new caption. Not only does this add more information to the post, enhancing the author’s use of keywords and their discoverability on the platform, but it makes entire carousel posts more engaging and interesting.
It also means that users and browsers spend more time on carousel posts, pausing their scrolling and giving the creator more opportunity to generate engagement, likes and comments.
In short, it boosts the creator’s ability to turn a carousel post into a source of value for followers and can compliment an outreach strategy that combines paid engagement with more organic reach. Followers that you’ve purchased will learn more about your brand and content from a single post, while organic reach is bolstered through the increased use of keywords and search terms.
Is this an update you’ll be embracing as part of your Instagram content creation strategy?
