Facebook stories derive from the popularity of Instagram stories – giving users a space in which to share small snippets of film, images, and updates which are visible for 24 hours before disappearing.
The benefit of story content is that it is short-lived but highly engaging, with users able to react to stories and reply via DM – or even share a story that has been made public.
With that said, how are stories created and shared on Facebook, and how can you make sure that you are using this feature in the best and most effective way?
4 Steps to Create and Share a Story
- In your Facebook app, click on the plus sign icon at the top of the home feed screen
- Select ‘Story’ from the dropdown menu that appears
- Decide which type of story you want to create – whether it’s using an existing image or video clip from your device album, filming or capturing a new image via the camera app, or creating a text-based story
- Once you’ve secured the backdrop for your story, add any extra text boxes or features to the clip or image and then share it
From the time of sharing, your story will be live for 24 hours and will then disappear. Those who you are friends with on Facebook will be able to view your story via the carousel of story updates at the top of their main Facebook feed.
Tips to Optimise Your Facebook Story
An increasing number of users rely on the Facebook story feature to share insight into their day, and behind the scenes peeks at their routine.
The story feature is an excellent way to share content that you don’t want to commit to your main Facebook feed – with the temporary nature of a Facebook story making it particularly compelling. This also gives story content an air of exclusivity that’s favoured by creators, especially those who want to reward active followers and use different content formats to entice followers into becoming more actively engaged.
Suffice to say, the story feature is just another style of content for Facebook users. However, the unique way it is displayed on the platform makes story content often more authentic and incredibly popular with users.
Happy creating!
